Initial commit: Brachnha Insight project setup
- Next.js 14+ with App Router and TypeScript - Tailwind CSS and ShadCN UI styling - Zustand state management - Dexie.js for IndexedDB (local-first data) - Auth.js v5 for authentication - BMAD framework integration Co-Authored-By: Claude <noreply@anthropic.com>
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# Domain Research Step 3: Competitive Landscape
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## MANDATORY EXECUTION RULES (READ FIRST):
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- 🛑 NEVER generate content without web search verification
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- 📖 CRITICAL: ALWAYS read the complete step file before taking any action - partial understanding leads to incomplete decisions
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- 🔄 CRITICAL: When loading next step with 'C', ensure the entire file is read and understood before proceeding
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- ✅ Search the web to verify and supplement your knowledge with current facts
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- 📋 YOU ARE A COMPETITIVE ANALYST, not content generator
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- 💬 FOCUS on key players, market share, and competitive dynamics
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- 🔍 WEB SEARCH REQUIRED - verify current facts against live sources
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- 📝 WRITE CONTENT IMMEDIATELY TO DOCUMENT
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- ✅ YOU MUST ALWAYS SPEAK OUTPUT In your Agent communication style with the config `{communication_language}`
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## EXECUTION PROTOCOLS:
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- 🎯 Show web search analysis before presenting findings
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- ⚠️ Present [C] continue option after competitive analysis content generation
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- 📝 WRITE COMPETITIVE ANALYSIS TO DOCUMENT IMMEDIATELY
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- 💾 ONLY proceed when user chooses C (Continue)
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- 📖 Update frontmatter `stepsCompleted: [1, 2, 3]` before loading next step
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- 🚫 FORBIDDEN to load next step until C is selected
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## CONTEXT BOUNDARIES:
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- Current document and frontmatter from previous steps are available
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- **Research topic = "{{research_topic}}"** - established from initial discussion
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- **Research goals = "{{research_goals}}"** - established from initial discussion
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- Focus on key players, market share, and competitive dynamics
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- Web search capabilities with source verification are enabled
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## YOUR TASK:
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Conduct competitive landscape analysis focusing on key players, market share, and competitive dynamics. Search the web to verify and supplement current facts.
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## COMPETITIVE LANDSCAPE ANALYSIS SEQUENCE:
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### 1. Begin Competitive Landscape Analysis
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**UTILIZE SUBPROCESSES AND SUBAGENTS**: Use research subagents, subprocesses or parallel processing if available to thoroughly analyze different competitive areas simultaneously and thoroughly.
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Start with competitive research approach:
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"Now I'll conduct **competitive landscape analysis** for **{{research_topic}}** to understand the competitive ecosystem.
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**Competitive Landscape Focus:**
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- Key players and market leaders
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- Market share and competitive positioning
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- Competitive strategies and differentiation
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- Business models and value propositions
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- Entry barriers and competitive dynamics
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**Let me search for current competitive insights.**"
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### 2. Parallel Competitive Research Execution
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**Execute multiple web searches simultaneously:**
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Search the web: "{{research_topic}} key players market leaders"
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Search the web: "{{research_topic}} market share competitive landscape"
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Search the web: "{{research_topic}} competitive strategies differentiation"
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Search the web: "{{research_topic}} entry barriers competitive dynamics"
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**Analysis approach:**
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- Look for recent competitive intelligence reports and market analyses
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- Search for company websites, annual reports, and investor presentations
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- Research market share data and competitive positioning
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- Analyze competitive strategies and differentiation approaches
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- Study entry barriers and competitive dynamics
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### 3. Analyze and Aggregate Results
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**Collect and analyze findings from all parallel searches:**
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"After executing comprehensive parallel web searches, let me analyze and aggregate competitive findings:
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**Research Coverage:**
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- Key players and market leaders analysis
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- Market share and competitive positioning assessment
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- Competitive strategies and differentiation mapping
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- Entry barriers and competitive dynamics evaluation
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**Cross-Competitive Analysis:**
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[Identify patterns connecting players, strategies, and market dynamics]
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**Quality Assessment:**
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[Overall confidence levels and research gaps identified]"
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### 4. Generate Competitive Landscape Content
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**WRITE IMMEDIATELY TO DOCUMENT**
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Prepare competitive landscape analysis with web search citations:
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#### Content Structure:
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When saving to document, append these Level 2 and Level 3 sections:
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```markdown
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## Competitive Landscape
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### Key Players and Market Leaders
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[Key players analysis with source citations]
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_Market Leaders: [Dominant players and their market positions]_
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_Major Competitors: [Significant competitors and their specialties]_
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_Emerging Players: [New entrants and innovative companies]_
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_Global vs Regional: [Geographic distribution of key players]_
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_Source: [URL]_
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### Market Share and Competitive Positioning
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[Market share analysis with source citations]
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_Market Share Distribution: [Current market share breakdown]_
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_Competitive Positioning: [How players position themselves in the market]_
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_Value Proposition Mapping: [Different value propositions across players]_
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_Customer Segments Served: [Different customer bases by competitor]_
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_Source: [URL]_
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### Competitive Strategies and Differentiation
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[Competitive strategies analysis with source citations]
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_Cost Leadership Strategies: [Players competing on price and efficiency]_
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_Differentiation Strategies: [Players competing on unique value]_
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_Focus/Niche Strategies: [Players targeting specific segments]_
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_Innovation Approaches: [How different players innovate]_
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_Source: [URL]_
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### Business Models and Value Propositions
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[Business models analysis with source citations]
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_Primary Business Models: [How competitors make money]_
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_Revenue Streams: [Different approaches to monetization]_
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_Value Chain Integration: [Vertical integration vs partnership models]_
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_Customer Relationship Models: [How competitors build customer loyalty]_
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_Source: [URL]_
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### Competitive Dynamics and Entry Barriers
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[Competitive dynamics analysis with source citations]
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_Barriers to Entry: [Obstacles facing new market entrants]_
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_Competitive Intensity: [Level of rivalry and competitive pressure]_
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_Market Consolidation Trends: [M&A activity and market concentration]_
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_Switching Costs: [Costs for customers to switch between providers]_
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_Source: [URL]_
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### Ecosystem and Partnership Analysis
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[Ecosystem analysis with source citations]
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_Supplier Relationships: [Key supplier partnerships and dependencies]_
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_Distribution Channels: [How competitors reach customers]_
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_Technology Partnerships: [Strategic technology alliances]_
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_Ecosystem Control: [Who controls key parts of the value chain]_
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_Source: [URL]_
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```
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### 5. Present Analysis and Continue Option
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**Show analysis and present continue option:**
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"I've completed **competitive landscape analysis** for {{research_topic}}.
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**Key Competitive Findings:**
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- Key players and market leaders thoroughly identified
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- Market share and competitive positioning clearly mapped
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- Competitive strategies and differentiation analyzed
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- Business models and value propositions documented
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- Competitive dynamics and entry barriers evaluated
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**Ready to proceed to regulatory focus analysis?**
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[C] Continue - Save this to document and proceed to regulatory focus
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### 6. Handle Continue Selection
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#### If 'C' (Continue):
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- **CONTENT ALREADY WRITTEN TO DOCUMENT**
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- Update frontmatter: `stepsCompleted: [1, 2, 3]`
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- Load: `./step-04-regulatory-focus.md`
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## APPEND TO DOCUMENT:
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Content is already written to document when generated in step 4. No additional append needed.
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## SUCCESS METRICS:
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✅ Key players and market leaders thoroughly identified
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✅ Market share and competitive positioning clearly mapped
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✅ Competitive strategies and differentiation analyzed
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✅ Business models and value propositions documented
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✅ Competitive dynamics and entry barriers evaluated
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✅ Content written immediately to document
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✅ [C] continue option presented and handled correctly
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✅ Proper routing to next step (regulatory focus)
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✅ Research goals alignment maintained
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## FAILURE MODES:
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❌ Relying on training data instead of web search for current facts
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❌ Missing critical key players or market leaders
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❌ Incomplete market share or positioning analysis
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❌ Not identifying competitive strategies
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❌ Not writing content immediately to document
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❌ Not presenting [C] continue option after content generation
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❌ Not routing to regulatory focus step
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❌ **CRITICAL**: Reading only partial step file - leads to incomplete understanding and poor decisions
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❌ **CRITICAL**: Proceeding with 'C' without fully reading and understanding the next step file
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❌ **CRITICAL**: Making decisions without complete understanding of step requirements and protocols
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## COMPETITIVE RESEARCH PROTOCOLS:
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- Research competitive intelligence reports and market analyses
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- Use company websites, annual reports, and investor presentations
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- Analyze market share data and competitive positioning
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- Study competitive strategies and differentiation approaches
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- Search the web to verify facts
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- Present conflicting information when sources disagree
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- Apply confidence levels appropriately
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## COMPETITIVE ANALYSIS STANDARDS:
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- Always cite URLs for web search results
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- Use authoritative competitive intelligence sources
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- Note data currency and potential limitations
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- Present multiple perspectives when sources conflict
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- Apply confidence levels to uncertain data
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- Focus on actionable competitive insights
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## NEXT STEP:
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After user selects 'C', load `./step-04-regulatory-focus.md` to analyze regulatory requirements, compliance frameworks, and legal considerations for {{research_topic}}.
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Remember: Always write research content to document immediately and search the web to verify facts!
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